Through My Eyes: Vetiver

Through My Eyes: Vetiver

Last winter, StubHub approached us to help them with an idea. They wanted to build a series of hyper-local sites to highlight events and culture in major urban markets: Los Angeles, New York, Chicago, etc. The pilot project for this initiative was a site for San Francisco. In addition to daily blog content featuring the work of SF’s best local music writers, we created a video series, “Through My Eyes.” Directed by Lauren Tabak, the series featured local artists taking viewers on a tour of their hometown, highlighting the various shops, venues, hikes, and cafes that made their city special.

We produced six of these videos, two with each artist. The clips below feature Andy Cabic, from the band Vetiver. I’ve been a fan of Vetiver’s since discovering them during the short-lived heyday of the so-called “freak folk” scene here in SF, which also included names like Joanna Newsom and Devendra Banhart. (I can feel Mr. Cabic rolling his eyes at the mention of “freak folk,” a silly, reductive term if ever there was one. But hey, such are the sins of music writers.) Vetiver’s come a long way since then. They’re signed to Sub-Pop, and have released six albums to date of breezy, California folk-pop, music that sits snugly in the tradition of acts like the Grateful Dead, Neil Young, Bobby Charles, and Jackson Browne. Enjoy!

 

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