Last winter, StubHub approached us to help them with an idea. They wanted to build a series of hyper-local sites to highlight events and culture in major urban markets: Los Angeles, New York, Chicago, etc. The pilot project for this initiative was a site for San Francisco. In addition to daily blog content featuring the work of SF’s best local music writers, we created a video series, “Through My Eyes.” Directed by Lauren Tabak, the series featured local artists taking viewers on a tour of their hometown, highlighting the various shops, venues, hikes, and cafes that made their city special.
In the clips below, we’re given a tour of San Francisco by one of the city’s most buzzed-about producers, Viceroy. With his motto “summertime all the time,” Viceroy has notched remixes for the likes of Lady Gaga, R. Kelly and Passion Pit. Through his eyes, SF feels more like a tropical paradise than Fog City.